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The neurons that shaped civilization

In this engaging TEDIndia 2009 talk Neuroscientist Vilayanur Ramachandran outlines the fascinating functions of mirror neurons.

Only recently discovered, these neurons allow us to learn complex social behaviors, some of which formed the foundations of human civilization as we know it.

The discovery of mirror neurons has significant implications for how brand managers, advertisers and designers will go about their work in future.

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