Neuromarketing Facts
  • 70% of FMCG purchase decisions are made ‘at the shelf’.
  • 80% of new product launches fail to deliver predicted results with the first 3 months.
  • As much as 95% of our purchase decision making takes place in the subconscious mind.
  • Conscious thought processing takes place at a speed of circa 50 bits per second.
  • Subconscious thougth processing is a more sophisticated and over 200,000 times faster at circa 11 million bits per second!
  • The human brain accound for around 3% of body mass but can consumer up to 40% of the body’s available energy.


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